A Fresh Primer To Listing Holiday Costumes And Accessories Online
Regular contact with your customers is a great way to keep your site on their minds and encourage repeat business. Great ways of keeping in contact include thank you notes, special return customer discounts, and newsletters that let them be the first to know about new costumes.
Use special offers and promotions to help boost your sales. For example, offer a 3 for the price of 2 special. Similarly, you should design your website to maximize your potential. Here, you could offer and "also bought" page when a customer views their chopping cart. Keep the offers exclusive to encourage use, and make sure the offers are worthwhile to promote return business.
Know about fees when selling through another website. Places like Etsy will charge for costumes and accessories that you post. Most websites will take a percentage of the profits after an item is sold. Know what you'll be charged for and modify your prices to accommodate for it.
When you begin your online costumes and accessories store, try use a free website. Generate creative content and post reader reviews. Be sure to list your social network links and a blog that will be current and relevant to your readers.
Work hard to build credibility with your site. Trust assures customers that their privacy is important, and that you will deliver costumes and services in a timely manner. You should also offer a money-back guarantee in the event your client is not satisfied for any reason. A guarantee goes a long way in generating sales and building higher levels of trust with customers.
Keep your website clear with links and free of clutter so that it is visually appealing. Also make sure your navigation is in tip top shape so customers can find their costumes easily. A clean website translates to higher sales.
Use well designed navigation to streamline your website from beginning to end for your customers. Customers want to have an easy experience so they can navigate to the check-out page. This means, using simple, easy to understand categorization and quick routes to return back a page or go to the home site.
Reminding customers the holidays are approaching with calendars creates urgency for them to buy. Sometimes to help entice them you can offer discounts and special offers sure to get them to by. Even customers who don't celebrate those holidays will shop those sales.
Choose a color palette and design elements that reflect the costumes you sell. Do it yourself, if you possess the skills. Make sure that your visitors can find what they are looking for quickly and easily while shopping your store.
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